Your job no longer comes with a guarantee.
Yes, that is right, you might have been taught that if you work hard, study for a professional occupation, and score high grades, your future is set. Nothing can harm you. You get a job with your beautiful education and a good salary, and after 40 – 50 years of working, you retire happy and do anything you want.
Let us look at the facts: Millions of people are laid off work yearly. Some industries, like the record industry, were completely obsolete overnight. Thousands of skilled senior executives and middle managers are losing their jobs. Some students even find themselves unemployed when they finish their courses.
Income and retirement isn’t looking too good either. Nowadays both husband and wife have to work to maintain a descent lifestyle. Statistics show that 95% of all people at age 65 are either dead, or dead broke, and that it is only 6% of the population that is financially independent … and only 1% of those can be considered wealthy.
In the 90’s people turned to small business as an opportunity to create the best economic return available. Most people who venture into their own business are the so-called “Baby Boomers” – people between the ages of 30 and 50. These Boomers represent a third of the population and they are leading the way to make entrepreneurship the Super Career of the 21st century.
Buying a franchise was also seen as a viable option. A franchise is a safe business structure as it has proven systems in place for generating and keeping business.
Women who are disillusioned with climbing the corporate ladder started a new trend in creating home businesses which they can work around their already busy schedules as mothers.
For these entrepreneurs who are looking to start a small business from home, Network Marketing offers many attractive characteristics, including low capital risk and the ease of operation. Unlike traditional small businesses, Network Marketing requires no expensive legal, financial or accounting services, low maintenance or overheads, no employees, advanced education or start up money.
In most cases the only requirements for success in Network Marketing are: A strong desire, integrity, attitude and action.